Problem:
IAMS (pet food company) needed a lived-in
home environment, middle-class income level,
for its Client Lab in Ohio. The fictional
family had pets and children.
Solution:
This was a fun project to shop for with the
pet theme in mind. Baskets served as tasteful
and homey storage for toys and books. Animal
motif pillows, throws, frames, glasses, magnets,
a dog cage and feeding bowls, etc. all reinforced
the desired pet vibe. The furniture and artwork
were simple and typical, and things such as
worn-in backpacks, a hamper and even dirty
laundry ensured that “lived in”
feel.
"It was
a pleasure working with Jesse on our retail
lab project. Her motivational skills made
the project a breeze. With little information
she was able to grasp the concept and proceed
with minimal consultation."
-Peter Maciulewicz, Owner Mack Studios
